Test landing pages, existing website pages, external URLs, or edited versions of the original page. Run A/B/n experiments, control who enters, and prove which experience drives the best leads, calls, purchases, and revenue.
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Test a hosted landing page against another variant, an existing client page, an external URL, or an edited version of the original page before shifting more paid traffic.
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Start tests only for visitors who match the right device, visitor type, source, medium, campaign, content, or saved segment, so results answer the right question.
Overall lift can hide what is really happening by traffic source. Break results down by Control, every variant, channel, conversion event, and revenue so teams can call winners with more confidence.
Use attribution windows, event metadata, revenue values, and currency settings so winning experiences are judged by commercial impact, not only sessions or clicks.
Set attribution windows, choose first-touch or last-touch logic, and keep conversion credit tied to the right page, experiment, and variant.
Set attribution windows, choose first-touch or last-touch logic, and keep conversion credit tied to the right page, experiment, and variant.
Define the exact funnel actions you want to measure, including custom goals with metadata, value, and currency.
Define the exact funnel actions you want to measure, including custom goals with metadata, value, and currency.
Set account currency and bring purchase value into reporting, so winning variants are judged by commercial impact, not just conversion count.
Set account currency and bring purchase value into reporting, so winning variants are judged by commercial impact, not just conversion count.
Move testing plans out of spreadsheets, screenshots, Slack threads, and memory. Plan ideas, track live experiments, refresh results, and save learnings all in one place.
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